We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of innovative marketing strategies that enhance brand visibility, drive business growth, and engage target audiences. The ideal candidate will oversee multi-channel marketing campaigns, manage cross-functional teams, and ensure alignment with the company’s goals.

Key Responsibilities:

• Develop and Implement Marketing Strategies:

  • Create comprehensive marketing plans and strategies aligned with the company’s overall business objectives.
  • Identify key growth opportunities, new markets, and emerging trends.

• Campaign Management and Execution:

  • Plan, manage, and execute marketing campaigns across online and offline channels (including social media, SEO/SEM, email marketing, print, events, and PR).
  • Monitor campaign performance and optimize strategies based on KPIs and analytics.

• Brand Management:

  • Develop and maintain brand identity, ensuring consistent messaging across all touchpoints.
  • Collaborate with internal teams to design promotional materials and brand collateral.

• Market Research and Competitive Analysis:

  • Conduct market research and competitor analysis to identify trends, customer needs, and new opportunities.
  • Use insights to refine strategies and improve brand positioning.

• Team Leadership and Collaboration:

  • Manage, mentor, and develop a team of marketing professionals.
  • Work closely with product development, sales, and external vendors to ensure marketing alignment with business goals.

• Budget Management:

  • Manage the marketing budget, ensuring cost-effective allocation of resources.
  • Track and report on budget performance, ensuring alignment with forecasts.

• Digital Marketing and Analytics:

  • Oversee digital marketing efforts, including social media campaigns, content marketing, SEO, PPC, and email campaigns.
  • Analyze campaign data and generate reports to measure success and guide future initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
• 7+ years of experience in marketing, with at least 3 years in a managerial role.
• Proven experience in developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing tools and platforms, including Google Analytics, CRM systems, and social media channels.
• Excellent leadership, communication, and interpersonal skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Experience managing marketing budgets and optimizing campaigns for ROI.
• Strong project management skills with the ability to prioritize and manage multiple tasks efficiently.